MOOD BOARDS: YOUR SHOOT’S ROAD MAP
A mood board is a creative document that can charter the life, inspiration, and aesthetic direction of a creative project. The mood board is usually centered around a single image, item of inspiration, or aspect of the project. This could be a found image, a photo that has the editing style you want to achieve, a color palette, or even an item that has just sparked the creative juices in you. Any way its sliced, it should be an integral part of the final image, and will be referenced as such.