TIME TO FRESHEN UP.

Here are 5 things you can do as a photographer to get more clients while not breaking your bank account. Some can involve money but at their barest, they don’t have to involve any spending at all. The only precious resources that they take are time and thought power. When we spend time and thoughts on things that matter to us, and plan to succeed, our chances are much better at achieving the goal. That’s why planning, manifesting success, and preliminary producing can save a business, project, or shoot from utter failure. Things don’t always go as planned but planning prepares us for the worst, and best. The important thing is to be prepped for both so that any and all situations can be taken advantage of or dodged when recognized.

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Pre-Production Also Known As Setting Up For Success.

Production books aren’t as common as they should be. In the big leagues of photography production, they’re necessary. In filmmaking too, they’re indispensable. What is a production book you may ask? It’s a binder (usually) or some kind of master folder filled with documents, lists, call sheets, vital information, and everything you did during the pre-shoot process. The production book can be shared with your client, production crew, and even with third party coordinators like location contacts or managers to keep everyone on the same page. It’s purpose? To document all of your hard pre-lights work in a way that makes it both accessible and digestible for you and your team! Without further ado, let’s jump into how to make one, and what to put inside!

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MOOD BOARDS: YOUR SHOOT’S ROAD MAP

A mood board is a creative document that can charter the life, inspiration, and aesthetic direction of a creative project. The mood board is usually centered around a single image, item of inspiration, or aspect of the project. This could be a found image, a photo that has the editing style you want to achieve, a color palette, or even an item that has just sparked the creative juices in you. Any way its sliced, it should be an integral part of the final image, and will be referenced as such.

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How To Make The Most Out Of The Photography Gear You Own

How much photography gear do you own?

What camera do you use? And how high is the quality of your photography equipment? This and similar questions are asked a lot in the photo industry. The amount of megapixels or AF points doesn’t really matter though because at it’s heart photography is about emotion, narrative, and memory. In this regard the question becomes not about equipment quality, but the quality of the artwork produced. Specifically, what makes a picture a quality photograph?

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Grip Gear: A Guide For Natural Light Photographers

Grip gear and equipment is a really fun part of photography. It is an area of production that exists to back photographers up in creatively solving problems. Whether you need a mini A-clamp, or a Black Bird 220 (a $10,000+ cinema light stand) or something in between there are endless grip possibilities to solving problems that may arise on shoot day.

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